In order to receive useful Amazon Traffic statistics, you must first configure its collection. To set up statistics collection on Amazon traffic, you need to copy a special code from your Amazon Seller Central, which will be used to collect statistics from the Seller Central section – Business Reports.
Learn about reporting capabilities and statistics here
Amazon Traffic statistics shows you how many potential buyers view your offers on Amazon. Essentially this is retrieved from your Amazon Seller Central / Business Reports section. The statistics is several places in the system – Reports section, Inventory Links list and individual inventory link view.
The Sales Report presents you with your sales statistics and performance over time. It is accessible from top navigation bar menu Reports > Sales.